Blog
This one hurts: Parents don’t always choose the best school for their kids. They choose the school they see first, and the one that looks like it has its act together online.
It’s painful because you might have world-class instruction, decades of experience, and a facility that’s spotless, but if y...
I used to think word of mouth was my superpower. When students and parents were raving about our academy, referrals poured in. It felt like we were unstoppable.
But then a couple families moved. A few students took the summer off. Suddenly, the once-reliable stream of new sign-ups dried up overnigh...
It’s easy to think the biggest threats to your gym are obvious, like a new school opening nearby or a bad coach ruining your reputation. But the real threat isn’t dramatic or sudden: it’s the slow, creeping damage of invisibility.
I remember obsessing over details inside the academy, perfecting the...
Fourth of July weekend should be a time for barbecues, fireworks, and quality time with your family. But as a martial arts business owner, you might find yourself faking smiles while your mind spins with fear: Will I cover rent next month? Will any students show up on Monday?
I remember one July 4t...
Afterward, I got a bunch of questions like:
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“What does that actually mean in practice?”
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“How do I pull that off without being glued to my phone 24/7?”
Here’s the deal: if you w
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I say this a lot — and I’ll keep saying it.
I was watching a debate go down in a Facebook group the other day. A bunch of school owners were arguing about whether Instagram works for martial arts schools.
It was kind of funny. So much energy spent debating instead of just doing.
Here’s my tak
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When you look at someone’s marketing stats—their leads, results, and everything else—it almost always comes down to one thing:
👉 What they’re consistently doing, including all the little things.
Are you paying attention to those little things in your advertising?
Here’s the truth: paid promotio
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I love Money Math!
I didn’t love math in school, but when it comes to running a martial arts gym, Money Math is one of the most powerful tools in your arsenal.
Let’s talk about how to make your monthly membership EFT (Electronic Funds Transfer) predictable—and profitable—using a straightforward,
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