I previously talked about carefully defining your market and audience so you won't be wasting your effort and your message won't fall on deaf ears. 

 

 

 

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Carefully defining your audience by creating customer avatars, listing down their wants and interests are key tips in making sure you won't be wasting money on paid traffic.

The people who like and follow your Facebook page, the ones on your mailing list, those who watched your videos - are people who may be interested in your offers and you want to reach more people who share the same profiles.

This is when you use Facebook lookalike audiences.

Facebook’s lookalike audiences tool is a great way to reach your ideal target audience even if they’ve never heard about you...

So, I'm going to show you this mindset that's going to help you make more money, be more successful overall. Have a better, healthier life, a better relationship. Help you lose weight, gain muscle, whatever it is that you want to do.

That's what I'm going to talk about today. Today's talk is called Every Day is Game Day. So, every day is game day is one of the undisputed mindsets. It's one of the mentalities in the mindset.

Make money with a business, right? You have to make more sales.

Now, if you set a goal and say,

“Hey, a year from now, I want to have $100,000 a year business.” or maybe it's $100,000 a month. Who knows? I don't know what your goals are. But you make that goal.

And every month you have a target you want to hit.

So what happens if you put a lot of importance on this yearly goal? It doesn't matter how important it is. If you're only looking at your numbers once a month and you have that type of mindset,...

According to Forbes, over 500 million (half a BILLION) people are watching video on Facebook every day so it’s only expected for businesses to include video marketing in their strategies.

So you and your team came up with a killer video to promote your product and/or service. You posted it on Facebook, and 8 hours later…. Tadaaaahhh! Less than 15 likes and no more than 5 comments. Not even one prospect who showed the least bit of interest. 

Frustrating, I know!

Just imagine the long hours of putting those videos snippets together for nothing!  

With Facebook’s organic reach continually decreasing, that could be expected.

This is when you need a little bit of paid traffic help. And today, we’re sharing  an easy 2-step video ads strategy to convert your video viewers to paying clients

1. Define and target your audience for this video then run a ‘Video Views’ ad on Facebook. You can serve this ad to your custom audience, people...

What's up my lovely social media followers?

I want to talk about sales for a minute. The more you understand about the sales process, the more you can use your social media marketing to sell. You can also use these to close deals with people, influence people to do business with you.

Now, there are two real objections to why people are not taking action with you. The first objection is fear. People are scared of taking the risk and paying for the thing. And it's not working or they're afraid of it actually being successful and then them becoming successful.

Believe it or not, we all have this fear of success, like we just don't deserve it. Because someone told us that we don't deserve it.

The second real objection is value. That's it, value. So someone says no to you, what they're really saying is it's not valuable enough to pay you the money that you're asking for. When you are very clear with the value and you demonstrate it, you give value with...

I wanted to write this title for our blog today → How to be present on social media even when you’re on a remote, no-wifi  island sipping coconuts

OR

when you have 782351 to-do’s on your plate…

But it’s going to be so long Google won’t like it. Besides, there’s a  million other reasons why you couldn’t be on social media today... That curry you ate last night might be one of them.

We get it. Business owners and entrepreneurs need more than 24 hours in a day and there’s 761387 reasons you couldn't do a social media or a blog post today. And you couldn’t do it tomorrow either, and the next day and the next. And one day you'd wake up realizing people had already forgotten about you and your services.

And that’s exactly why you should start doing  these two things that you probably aren’t (yet). 

• Automation

• Delegation  

Through automation, you can still look present in your...

I'm going to talk to you today about being something alcohol idiotically optimistic, something happy Monday. Yes, motivation! I wish I could motivate you in the morning to get your day going. So, this idiotically optimistic thing I'm explaining to you.

I’ll explain how it works and everything. Idiotically optimistic, this is something that I heard somebody say one time and I was like, “That's me, that's me. I'm idiotically optimistic.”

How can this help you become successful? I'm going to give you some harsh truths right now. If you don't have belief and you don't have optimism, you're probably never going to be successful and you're not going to hit any goals unless they're like really small and really tiny.

So, I'm going to give you guys a concept here. It'll change the way you think about this and maybe change your life. Speaking of changing a life, if you want to change your life you have to have something that you're trying to do that is...

Google is still King, and this means SEO is not dead!

If you're a local business wanting to dominate your local market, make sure you are seen on Google first.

I previously shared a tip on optimizing your Google My Business listing here. Make sure you follow the steps on that article and proceed with the following:

• Nail your local keyword-  Google keyword planner can provide search volume data and search history but that’s a blog for another day. The simplest formula for local keyword would be “service + location”. If you’re a dentist in Keller, TX and would want to be found by someone who looks for a dentist in your area, you need to have the keywords “dentist Keller TX”, “dentist in Keller TX”, “best dentist in Keller TX” present in your website and local listings. How do you do that?
• Be creative with your business descriptions, text and copy - Without being spammy, make sure that the target keywords are everywhere...

The truth is I’ve never heard anyone say, “I joined a mastermind group and I regret it”. I took a vacation and I regret it.

There’s a great payback.

Coming out, you only got a $1,000 bucks, investing that into some ads if you got a good strategy or paying a coach to coach you.

So, what I suggest for you is to align whatever credit, whatever money, whatever it takes to get a coach and a mentor. You know that I believe in that. To invest in advertising your business.

Align those resources to take your life to the next level.

And if that business doesn’t apply to you, if there are any non-entrepreneurs out there left that are still doing the nine to five thing. They have no interest in the business.

Pull the trigger and whatever that is, that thing that’s going to make you really happy because life is short.

You may not have time to align your resources tomorrow. Who knows? Do it now!

Make your 10-year goal, a 1-year goal, a 6-month goal. Invest in...

So, first off what is influence? Influence is better than just selling something or selling someone. Influence is more powerful because when you have influence you don't have to try. Once you build up the influence you can just pull the trigger and make a call to action. You don't have to try to sell.

In fact, one of the laws of influence is to not try hard and to not sell because that's the very opposite. That's the opposite of what you're trying to do. So, what's the first law of influence?

The first law of influence is always take the person from pain to glory. And if you can find a pain in someone whether it's joining your gym, or it's having a coach, hiring a mentor like me, or buying a car like Lex. She sells luxury vehicles and she matches people up with their perfect luxury vehicle. Everyone has some type of pain.

So as an influencer, first off before you even get started, identify who it is you're going to be selling to? What it is? What might be their pain? What...

With the number of different ways you can generate traffic to your website nowadays,  it’s easy to get so caught up focusing on traffic generation methods that businesses often forget to take a close look at the actual traffic sources.  This is obviously a mistake because determining your current traffic sources can provide heaps of helpful insights such as traffic referrals, competitor and industry benchmarks and customer behavior among others.

There are a lot of online tools and softwares you can use to check where your traffic sources are from, but today we’ll focus on the OG (original gangster) Google Analytics and how you get started on this free tool installed in your website.

My team and I created this Google Analytics installation quick guide for top website builder platforms out there today.

• Wordpress.org and Wordpress.com
• Wix
• Squarespace
• Kajabi
• Clickfunnels
• Shopify
• Bigcommerce
• Weebly
• GoDaddy Website Builder

If you have not done so, make sure to...