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Are you emailing your list? blog paul halme Feb 23, 2026

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How often are you emailing your list?

My guess?
Not enough. šŸ˜†

Let’s clear something up right away:

If you're serious about growing your school, emails aren’t optional.

When you're running solid marketing campaigns and generating leads, not everyone is ready to sign up immediately.

Let’s say y...

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Are you growing your page engagement? blog paul halme Feb 16, 2026

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We talked about this at the beginning of the year — one of the biggest levers you can pull in your business is building your page engagement.

Not just followers.

Engagement.

There’s a difference.

Are You Tracking It?

You need to be tracking:

  • How much your page is growing

  • How muc

    ...
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This could be a little slap in the face! blog paul halme Feb 09, 2026

If you can’t manage $1,000… more money is not your answer.

Stick with me here. This might feel like a little slap in the face — but don’t take it personally. This isn’t about you as a person. It’s about your habits. Your plan. Or maybe your lack of one.

And that’s fixable.

More Money Doesn’t Fi...

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Stop copying and just do you. blog paul halme Feb 02, 2026

It’s way too easy to fall into this trap:

You see a gym down the street running a slick ad…
Or a coach you follow posts a high-converting video…

And your gut reaction?
ā€œI’m going to make that exact same thing.ā€

Wrong move.

What works for someone else doesn’t mean it’ll work for you.
In fact, copyin...

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How Often Are You Putting Out Content on Social Media? blog paul halme Jan 26, 2026

Let’s be honest — when you stop and think about it, content creation can feel overwhelming.

But if you’re serious about growing your business, you can’t afford to disappear online.

You have to be posting good quality, organic content across:

  • Facebook
  • Instagram
  • Google Local
  • YouTube
  • TikTok
  • L...
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How to Outdo Your Competitors? blog paul halme Jan 19, 2026

Competition is tough right now.
Every gym, coach, and business is fighting for attention.

So how do you win?

Simple: you show up more often, in more places, more consistently.

If your competitors are sitting back, hoping referrals come in or relying on one platform, it’s your chance to dominat...

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Profits Over Gross blog paul halme Jan 12, 2026
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Profits Over Gross

I’m going to keep saying this until I basically can’t talk anymore.

Profits over gross.

I asked this question earlier this year, and I’m asking it again because it changes everything:

What’s your profit margin?

Seriously.
That one question changes the game.

via GIPHY

I...

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Are You the #1 Martial Arts Gym in Your Town? blog paul halme Jan 05, 2026

If someone Googled ā€œmartial arts near meā€ā€¦

Would they find YOU first? Or your competitor?

Let’s get real — when someone in your area is looking for a gym, visibility wins. You could be the best coach in town, but if no one sees you? That’s a problem.

Here’s a gut check:

  • Are you at the top of...
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