So you got a great ad going and you got good leads.
What's next?

Get your leads to show up, that's the next step.
But how do you get them to show?

Connection.
Yes, it's all about 'real' connection. This is huge part of the process. It's the emotional connection. If you do that right, they're going...

How do you close a sale?
First impressions?

Okay. Now you have a first physical impression.

Next, think about the things that you can do.
Stick to the basics.

People aren't really happy about talking to someone that's an a*shole.
Smile, maintain eye contact, handshake, all the basic sh*t...

What's your unique selling proposition?
What would make me choose you over them?
What sets you apart from everybody else?
Hint: cat videos don't count.
What sets you apart from everybody doing Brazilian jiu-jitsu videos?

One of the reasons I believe why no one has blown up on TikTok in Brazilian...

Get in the habit and the discipline of collecting your names, numbers, and emails and add them to your CRM.
Get them off the paper, off the sticky notes or whatever, and BUILD that list.
That's where the value is!

You have to teach someone and if you're doing it yourself, you have to get good at...

I know we talked about blogging.
Blogging is another thing ...
I'm sure a lot of people don't like to hear about blogging because they're like, "Okay, 2016".

Blogging is not dead, it's just not, because it's another thing like YouTube that lives forever!

We refer to our blogs or we refer to...

Dealing with money can be hard.
I know this for a fact for myself.
I know it for a fact from clients.

If I tell you, "Hey, Moe, you got to move $2,000 out of your account every month."
You're going to be like, "Oh, that's a lot of money."
But if I tell you, "Hey, you're going to move 8% of...

Would you rather say you're going to sign up 30 students a month, but just hit 20,

or

would you rather say you're signing up 20 and actually hit 20?

That mentality may be *kind of* hard to understand…

I used to be like super go-getter (and I still am), and I found out there's always a...

The average financial advisor will tell you,

"you need six months of liquid money put away."

Because you do.

You need six months.

And everybody's like,

"Paul, I can't do six months. That's crazy!"

Your average school is going to have what, 10 to 20,000 in bills a month, plus your personal bills?
...