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Stack small wins! blog paul halme Jun 23, 2020

If you could stack small wins, that's half the battle.

A lot of times, we're always trying to do too much, too fast.

A few nights ago, some of my friends invited me to go out and have a few bottle of beers.
We haven't done anything since the quarantine and the guys been looking forward to it.
So we...

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Get on videos! [UPDATED] blog paul halme Jun 15, 2020

[Updated 15 June 2020]

When consumers think of your company, what do you want them to think about first?

Is it your logo?

Your ‘cool’ website?

Or do you want them to think about you as the person behind the brand message?

If you are your brand or business’ spokesperson, you MUST...

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Is TikTok really not for you? This might change your mind. blog paul halme May 15, 2020

I talked about TikTok last year and if you missed my blog then, you can read it here.

FYI, TikTok isn’t a new platform; it’s a platform with new energy!

You may have seen a surge of TikTok videos on your Facebook and Instagram feeds,especially during this COVID-19 saga. 

But...

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Master your mindset! blog paul halme Apr 30, 2020

Mindset, mindset, mindset!

Yes, Traffic, sales, profits- these are important.
But right now mindset is MORE important than anything.
How you control your thoughts, how you approach fear is everything!

You're watching businesses go out of business, people losing their livelihoods.
I mean, it's a...

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Something even crazier is going on! blog paul halme Apr 23, 2020

Last week, I talked about how ad costs are getting really dirt cheap at $2 per CPM.

Guess what?

It is getting even unbelievably cheaper to run ads today.

I've got ads that are getting CPMs under a dollar. 

We're talking 74 cents!!!

Right now is a perfect time (and I said in my couple...

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It's a crazy time to stop all your marketing efforts! blog paul halme Apr 16, 2020

Last week, we talked about having a long-term plan, and things are already starting to change. You've probably seen more positive news by now...

But you know what? One thing's going really insane right now!

Ad costs are getting really dirt cheap!!!
We're getting CPMs* under $2! 
What that means...

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Play the long game (long-term planning for your business) blog Apr 08, 2020

You got to have a long-term plan.

Yes, things are bumpy right now!
Most gyms are closed, you can't train anybody.
People are trying to do things online and lot of stop gap measures, but you have to always have a long-term plan.

In 2018 when I gave my keynote speech at Combat Business LIVE New...

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Tough times for the business? STAY ONLINE! blog paul halme Mar 19, 2020

~ Staying online during crazy times ~

There's so much going on right now.
A lot of people just want to curl up and disappear and stay off social media- which I sometimes do recommend.

Not consuming a bunch of it could save your sanity. 

But as a leader and a business owner, you need to still...

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