Blog
Â
Profits Over Gross
I’m going to keep saying this until I basically can’t talk anymore.
Profits over gross.
I asked this question earlier this year, and I’m asking it again because it changes everything:
What’s your profit margin?
Seriously.
That one question changes the game.
I...
If someone Googled “martial arts near me”…
Would they find YOU first? Or your competitor?
Let’s get real — when someone in your area is looking for a gym, visibility wins. You could be the best coach in town, but if no one sees you? That’s a problem.
Here’s a gut check:
- Are you at the top of...
Life as a business owner (or martial-arts business owner) isn’t always a straight path — but every week brings opportunities to win, grow, and move forward. Here are three powerful mindsets to lean into right now:
🏆 What gets celebrated gets replicated.
Celebrate every milestone. Every step in t...
What’s one super important thing you should be focusing on when running a martial arts school?
Marketing.
Marketing!
The truth is, if you’re not marketing effectively, then no one even knows your business exists.
There might be several martial arts schools in town, and they’re all competing for ...
The Pareto Principle — also known as the 80/20 Rule — teaches that 80% of your results come from just 20% of your efforts.
That means the majority of your progress, profits, and growth are driven by a small number of high-impact actions. The rest? It’s busy work that clogs your schedule and drain...
I think about this a lot — and I still can’t believe how much the internet leveled the playing field for business owners.
Â
Â
Fifteen or twenty years ago, if you wanted your brand to be known, you needed serious money to make it happen.
We’re talking thousands — sometimes millions — just to run ...
At some point, every growing business must hire staff in order to continue scaling up. Unfortunately, by the time many martial arts business owners are finally convinced that they need someone, they are so buried by past-due items on their must-do list, that they’ll start throwing money or trades at...
Why “Safe Growth” is Just Another Cage
Safe growth is a lie. Playing small keeps you chained to the mat while competitors eat your lunch. Scaling a martial arts gym isn’t about adding a few more students—it’s about building systems that let you dominate your market while still having a life outside...
