Traffic Tip - You Got a Killer Video Content. Now What?

Why Your Awesome Facebook Video Got Crickets (and How to Fix It)

According to Forbes, over 500 million people watch videos on Facebook every single day. That’s half a BILLION! So it’s no surprise that video marketing has become a must for businesses of all sizes.

So, you and your team created a killer video to promote your product or service. You posted it on Facebook with high hopes, and 8 hours later…
Tadaaaahhh!
Fewer than 15 likes. Maybe 5 comments.
And zero leads. 😩

Frustrating, right?
All those hours slicing, editing, perfecting—and nothing to show for it. Unfortunately, with Facebook’s organic reach steadily dropping, this kind of result is becoming the norm.

But don’t worry—there’s a fix.
Here’s a simple 2-step Facebook video ad strategy to turn those views into paying clients:

✅ Step 1: Run a “Video Views” Ad to Warm Up Your Audience

Pick your audience—this could be a custom audience, people who live nearby, your page followers, or people in your niche.

Then run a Video Views campaign on Facebook. Let it run for at least 5 days to build a pool of warm leads. You can always extend it based on performance.

Pro tip: Keep the video engaging, under 60 seconds if possible, and make sure it highlights your brand’s energy.

✅ Step 2: Retarget Video Viewers with a High-Impact Offer

Now it’s time to retarget!

Log into Facebook Business Manager and create a video engagement custom audience. You can choose to retarget people who watched 25%, 50%, even up to 95% of your video.

These are warm leads—they’ve already seen what you’re about. Now, hit them with a retargeting ad that stands out. This is where you bring the heat:

• Flash sales

• Limited-time discounts

• Free trials

• Exclusive bonuses

Use strong calls to action and make it easy for them to take the next step—whether that’s signing up, DMing you, or clicking the “Buy Now” button.

Now, we know this might still feel like a lot—and let’s be real, running Facebook ads does take time, energy, and strategy. If you’ve got a business to run (and a million other things on your plate), let us take this off your hands.

The Facebook ads ninjas at CBS are here to help. Want to know more about it? Send us a message. Talk to you soon.

Cheers!

Paul Halme |  Combat Business