Tips for Keeping Your Leads Coming in During Seasonal Changes

Apr 17, 2023

If you're struggling to maintain a steady flow of leads for your business, particularly during seasonal changes, you're not alone. In a recent Combat Business Success LIVE Show, Paul Halme and Amy Magers shared some helpful tips on how to keep your leads flowing, prospects coming through your doors, and new members signing up, even during the warmer months.

While seasonality affects many businesses, including those in the fitness and martial arts industries, it doesn't mean you should give up on growing your academy or achieving your goals. Instead, it's important to adapt your tactics to suit the changing seasons.

During the spring and summer months, people tend to spend more time outside and participate in outdoor activities, making it more challenging to get prospects to commit to showing up for their appointments or attending classes. Consider adjusting your focus by offering outdoor classes or activities that your students can participate in together, like a fun run or a tough mudder type event.

One of the biggest issues during the warmer months is people setting appointments and then not showing up. Instead of letting these missed appointments go, consider adding a "Follow Up Power Hour" to your day to reach out to these individuals and try to get them back into your gym. Paul Halme recently implemented a double power hour strategy, with one hour dedicated to prospecting and the other to rescheduling appointments, resulting in five signups in just two days.

As Brazilian Jiu Jitsu academy owners ourselves, we know that keeping your leads coming in during seasonal changes can be challenging, but it's not impossible. By adapting your tasks to suit the changing seasons and implementing creative strategies, you can keep your business thriving year-round. Don't get discouraged during slow periods – use them as an opportunity to try new things and come up with fresh ideas to keep your business moving forward.

Corresponding Social Media Posts & Ideas for Graphics to be created

Are you struggling to maintain a steady flow of leads for your business during seasonal changes? Check out our latest blog post for helpful tips on keeping your leads flowing, prospects coming through your doors, and new members signing up, even during the warmer months.
- Graphics option - to be created
- an image of a business owner or a fitness instructor looking worried or overwhelmed while holding a clipboard or a stack of papers, with the text "Struggling to keep your leads flowing during seasonal changes?" written on the image. Alternatively, you could use an image of people exercising outdoors, enjoying the warm weather, with the text "Don't let seasonal changes slow down your business. Keep your leads flowing with these tips!" written on the image.
"Martial Artists know the value of consistency, even during seasonal changes. Don't let the warmer months slow down your business growth. Adapt your tactics and keep your leads flowing all year round. Check out our latest blog post for tips on keeping your business thriving."
- The graphic could be a rugged, outdoorsy image, such as a mountain landscape or a man hiking or doing outdoor activities. The text could be in a bold, masculine font, with colors like dark blues or greens.
Are missed appointments and no-shows affecting your business during the warmer months? Don't let them go to waste! Check out our latest blog post to learn how you can turn missed appointments into new signups and keep your business moving forward.
- [Image: A graphic with an instructor holding a clipboard, looking at the camera with a determined expression. Text reads: "Don't let missed appointments hold you back! Turn them into new signups with these tips. Check out our latest blog post."]
- The graphic features a fitness trainer holding a clipboard with a pen, looking directly at the camera with a determined expression. The background is a gym or fitness studio. The text overlay reads: "Don't let missed appointments hold you back! Turn them into new signups with these tips. Check out our latest blog post." The color scheme is predominantly red and white to give a bold and masculine look.

VIDEO Option 1: Long Video

Copy for video: Are you struggling to keep your leads flowing during seasonal changes? Don't worry, you're not alone! Check out our latest video where we share some helpful tips on how to keep your business thriving year-round. Learn about creative strategies like offering outdoor classes and implementing a "Follow Up Power Hour" to reach out to missed appointments. Don't let seasonal changes slow you down – adapt your tactics and keep your business growing! #businessgrowth #seasonalchanges #marketingtips #smallbusiness

Video Format

Opening shot: Footage of a martial arts gym

Voiceover: "Are you struggling to keep your leads coming in now that the weather is warming up? Are you experiencing a lull in your business that you can't seem to shake off?"

Cut to: Talking heads of Paul Halme and Amy Magers, owners of a martial arts gym

Paul Halme: "Seasonality is something that affects many businesses, including the martial arts and fitness industries."

Amy Magers: "During the warmer months, it can be more challenging to get prospects to commit to showing up for their appointments or attending classes."

Cut to: Footage of people outside, enjoying the warm weather

Voiceover: "As people tend to spend more time outside and participate in outdoor activities, it's important to adjust your tactics to suit the changing seasons."

Cut to: Paul Halme and Amy Magers

Paul Halme: "One of the biggest issues during the warmer months is people setting appointments and then not showing up."

Amy Magers: "To overcome this challenge, consider offering outdoor classes or even outdoor activities that your students can participate in together."

Cut to: Footage of people doing martial arts outside

Voiceover: "By offering outdoor classes or activities, you can keep your prospects engaged and committed to attending your gym."

Cut to: Paul Halme

Amy Magers: "If you do have people who miss their appointments, don't just let them go. Consider adding a 'Follow Up Power Hour' to your day to reach out to these individuals and try to get them back into your gym."

Cut to: Footage of Paul Halme talking to a prospect

Voiceover: "By following up with missed appointments, you can increase your chances of getting new members to sign up."

Cut to: Paul Halme

Paul Halme: "At our gym, we implemented a double power hour strategy, with one power hour dedicated to prospecting and the other to rescheduling appointments. As a result, we were able to generate five signups in just two days."

Cut to: Footage of people training at the gym

Voiceover: "By adapting your tactics to suit the changing seasons and implementing creative strategies, you can keep your business thriving year-round."

Closing shot: Logo of the martial arts gym

Voiceover: "Don't get discouraged during slow periods – use them as an opportunity to try new things and come up with fresh ideas to keep your business moving forward."

Video Option 2: 3, 30-45 Second Videos

Copy for the first video clip (30 seconds):

1. "Struggling to keep your leads flowing during seasonal changes? Here's a quick tip from Paul Halme and Amy Magers on how to adapt your tactics to suit the changing seasons."

Copy for the second video clip (45 seconds):

2. "Don't let missed appointments bring you down this season! Try adding a 'Follow Up Power Hour' to your day, just like Paul Halme did. See how he generated five signups in just two days."

Copy for the third video clip (60 seconds):

3. "Summer can be a challenging time for businesses in the fitness industry, but that doesn't mean you should give up on your goals. Get creative and try offering outdoor classes or activities to keep your leads engaged and committed."

Video Format:

Clip 1 (30 seconds):

[Opening shot of the host walking in a park with greenery in the background]

Host (voiceover): "Are you struggling to maintain a steady flow of leads for your business during seasonal changes? In this video, we share some tips on how to keep your leads flowing, prospects coming through your doors, and new members signing up, even during the warmer months."

[B-roll footage of outdoor activities such as running, cycling, and swimming, followed by footage of outdoor classes]

Host (voiceover): "During the spring and summer months, people tend to spend more time outside and participate in outdoor activities. So, consider offering outdoor classes or even outdoor activities that your students can participate in together, like a fun run or a tough mudder type event. This will keep them engaged and help you generate leads even during the warmer months."

Clip 2 (30 seconds):

[B-roll footage of a person checking their phone and a missed appointment reminder popping up on the screen, followed by footage of the gym's interiors and a trainer working with a client]

Host (voiceover): "One of the biggest issues during the warmer months is people setting appointments and then not showing up. Instead of just letting these missed appointments go, consider adding a "Follow Up Power Hour" to your day to reach out to these individuals and try to get them back into your gym."

[Cut to talking head footage of the host with the gym interiors in the background]

Host: "Paul Halme recently implemented a double power hour strategy, with one power hour dedicated to prospecting and the other to rescheduling appointments. As a result, they were able to generate five signups in just two days."

Clip 3 (30 seconds):

[B-roll footage of a person working out in the gym, followed by footage of a person typing on their computer and a social media post on the screen]

Host (voiceover): "As Brazilian Jiu Jitsu academy owners ourselves, we know that keeping your leads coming in during seasonal changes can be challenging, but it's not impossible. By adapting your tactics to suit the changing seasons and implementing creative strategies, you can keep your business thriving year-round."