Stop Copying. Just Do You.

It’s way too easy to fall into this trap:

You see a gym down the street running a slick ad…
Or a coach you follow posts a high-converting video…

And your gut reaction?
“I’m going to make that exact same thing.”

Wrong move.

What works for someone else doesn’t mean it’ll work for you.
In fact, copying someone else’s content can completely backfire — especially if it doesn’t reflect what you do best.

Don’t Fake It — Be Real, Be Local, Be You

You might be a karate school owner trying to run an ad that screams “MMA cage fight.”
Or a kids-first gym posting videos meant for young male athletes who want to brawl.

It doesn’t align. It doesn’t convert.
It just feels off.

People can smell fake a mile away.

What works instead?
Getting your face on camera and speaking directly to your ideal client.

If you’ve never defined that client clearly, go back and do that. Start with a perfect avatar sheet.

👉 Need help with that? We walk through it in Martial arts school marketing you can do today.

You Don’t Want Everyone

A lot of people make the mistake of marketing to everyone.

But when you try to speak to everyone, no one listens.

Your goal is not to fill your school with random bodies.
Your goal is to build a tight culture with people who get you.

That only happens when you niche down — and you do that by being authentic.

So take 15 minutes and build your perfect avatar:

• What’s their name?
• Where do they live?
• How many kids do they have?
• Where do they work?
• What worries them?
• What are they Googling late at night?

Now make content that speaks directly to that person.

If you don’t, you’ll attract people who don’t fit — and your culture will suffer. Your vibe gets weird. Retention gets hard.

Create Authentic Content, Not Just "More Content"

Don’t just post because the other gym is posting.
Don’t copy their flyer, their video, or their ad copy.

Spend time making your own content better:

• Video content (even short form)
• Blog posts
• Written word (emails, captions, newsletters)
• Stories and behind-the-scenes content

You don’t have to post every day — but you do have to be real.
That’s how you attract the right people.

Want help building a system that does this your way?
Check out The Systems That Print Money While You Sleep — it’s about automating what works for you, not just what’s trendy.

Here’s the Bottom Line

You are the brand.
Not your logo. Not your location. Not your ad.

When you lead with what makes your school different — your energy, your values, your story — you become the only logical choice in town.

This is exactly what we help gym owners do inside LeadMax:
Build visibility and leads based on your voice, not someone else's.

Final Thought

Copying trends might give you short-term likes.
Being real builds long-term trust.

✅ Do you.
✅ Show up.
✅ Speak to your people.
✅ Build your tribe.

That’s how you win. That’s how you last.

Now get out there and crush it.