How to Reach the Most People Organically — Without Burning Out

Afterward, I got a bunch of questions like:

• “What does that actually mean in practice?”

• “How do I pull that off without being glued to my phone 24/7?”

Here’s the deal: if you want to grow your gym or brand, you have to stay relevant. But with so many platforms and limited time, it can feel overwhelming.

So let me walk you through a simple, proven content strategy that helped me — and my school — get seen by the most people, completely organically.

The “Gary Vee” Method (With a Martial Arts Twist)

This strategy comes from Gary Vee, and it’s still one of the most effective ways to create consistent content without burning out.

Here’s how to do it:

1. Start with long-form content.
Record a 30-minute video or audio — you talking to the camera, teaching, sharing wins, telling stories. Focus on delivering real value.

2. Transcribe it.
You can have a team member do it or use a low-cost service like Rev.com. Now you’ve got a written version of your content.

3. Repurpose like a boss.
From one long-form video or transcription, you can pull out:

• Quote graphics

• Mini video clips

• Memes

• Plain text posts

• Blog posts

• Stories or reels

4. Share it everywhere.
Start with your strongest platform — Facebook, for most school owners — and build from there.

Then distribute to Instagram, YouTube, TikTok, LinkedIn, Snapchat, your blog, and anywhere else your audience hangs out.

Don’t Sleep on Your Blog

Blogging still matters. Every new post adds fuel to your SEO fire. And keeping your old blogs updated is just as important.

If you’re using WordPress, install the Yoast SEO plugin. It’s a simple tool that’ll help your content rank better on Google with just a few tweaks.

Why This Works Long-Term

Let me be clear: this isn’t an overnight win. Some people will follow you for a year… two years… ten years before they ever walk through your doors.

And that’s okay.

The people who’ve been watching you the longest — who’ve seen your content again and again — are almost always the best clients. When they’re ready, they come in pre-sold and highly motivated.

So yes, ads work. But consistent visibility compounds in a way ads never can.

Pro Tip: Don’t Do It Alone

This might sound like a lot — because it is, if you’re trying to do it solo. That’s why I always recommend hiring help early. A VA, a Fiverr freelancer, someone to help chop and distribute your content.

Your job is to stay in your zone of genius — leading your business, growing your community, and creating high-value content that reflects your message.

Play the long game. Build real trust. Compound your content.

You’ll be amazed what it does for your business in the next 6–12 months.

 Need help building your marketing machine? 

Click this link or shoot me an email at [email protected] — happy to help.