How to Outdo Your Competitors?
Jan 30, 2020Competition is tough nowadays!
To stand out, your business and brand need to be consistently seen.
To compete, you've got to be seen everywhere.
You have to be seen on Google, on Facebook, on Instagram, on TikTok, on Instagram Stories, on Facebook Stories, on Google Local, Google organic, Google ads, YouTube and your blog, the blog network, the display network,etc.
You need to be seen everywhere.
Obviously, you'd be thinking like, "Oh my God, Paul, I can't do all these things and be seen everywhere at once!" 😱😱😱
Yes, maximum brand visibility requires time, effort, energy and money!
I've got a tip for you.
Start off with one platform. Pick one platform, get it all set up and, like we talked about in previous blogs. Get that automated, set up and rocking.
You don't have to change your ads out every week, every two weeks.
You can have one ad that's been running for 16 months and it's still getting great results.
I have one that's just basically branding my gym- letting everybody know I'm the number one choice in town.
Focus on each platform but slowly build one platform at a time.
Train your staff.
My staff has a daily schedule of making an Instagram post, making Facebook posts, Instagram Story posts, Facebook Story posts, Google Local posts, blogs, newsletters,etc.
So we're always updating our information and being seen everywhere. because you never know where your perfect prospect's going to be.
They could be on one platform or another and you're not going to know until you try them all.
I'm saying this again. You don't have to go spend a ton of money.
You can allocate small batches for each platform.
At least make sure you have an awareness ad on each platform.
An ad that lets people know that you exist because you need to be the number one choice in your town.
I talked about this before - create a branding commercial. Let people know.
It's like you want to be the number one choice when they think of your industry.
So, get out there. Pick one platform at a time. Set it up. Start dominating that one, and then go to the next one, thee next one and the next.
Then in six to nine months or whatever, or if you're more advanced and has gotten the hang of it, you'll have content running on every platform all the time.
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Remember, be seen everywhere!
Paul Halme | Combat Business
