How to Outdo Your Competitors?

Competition is tough right now.
Every gym, coach, and business is fighting for attention.

So how do you win?

Simple: you show up more often, in more places, more consistently.

If your competitors are sitting back, hoping referrals come in or relying on one platform, it’s your chance to dominate your town by doing the one thing most people avoid:

Maximum brand visibility.

This is something we broke down in detail in Martial arts school marketing you can do today — because getting seen isn’t about shouting louder, it’s about showing up strategically.

The Harsh Truth: You Can't Compete if You’re Invisible

To actually compete, your business needs to be seen:

• On Google Search
• On Google Local Pack
• On Facebook & Instagram
• On Stories, Reels & TikTok
• On YouTube
• In Google Ads and Display Networks
• On your website and blog
• Even inside your email newsletters

Visibility wins.

But I get it — you’re probably thinking:

“Paul, I can’t do all this at once!” 😱

The Smart Way to Start: One Platform at a Time

Yes, building omnipresence takes time, effort, energy — and money.

But you don’t need to launch everywhere at once.
Here’s what I tell gym owners inside LeadMax:

👉 Pick one platform. Master it. Automate it.
Then move on to the next.

That’s how I’ve done it.

I have ads that have run for 16+ months that still work. One of them is a straight branding play: just letting people know we’re the #1 martial arts gym in town.

No crazy offers. No dancing. No gimmicks. Just consistent visibility.

If you're still trying to figure out where to start or how to systemize this, you’ll get value from The Systems That Print Money While You Sleep. It breaks down how to create content and automation that run even when you're off the mat.

Daily Marketing Doesn’t Have to Be Complicated

Here’s how my staff handles this daily — and how yours can too:

• ✅ Instagram post
• ✅ Facebook post
• ✅ Instagram Story
• ✅ Facebook Story
• ✅ Google Local post
• ✅ Blog post
• ✅ Email newsletter

It’s part of our routine. Because we don’t know where our next perfect student will come from. But we know they’re online somewhere.

The only way to find them is to show up everywhere.

Budget? Start Small.

You don’t have to spend thousands.

Start small. Allocate tiny ad budgets per platform.
At the very least, run a branding awareness ad — one that just tells people:

“Hey, we’re here. We’re local. We’re the best at what we do.”

This alone will put you ahead of 90% of your competitors who are still stuck boosting random posts and praying someone sees them.

Want help building a system that does this for you?
👉 Click here to check out LeadMax

Dominate One Platform. Then Another. Then All.

Here’s your game plan:

1. Choose one platform
2. Set it up right
3. Automate or schedule consistent posts
4. Train your staff or delegate
   → Not sure what to take off your plate first? Read Fire Yourself from the Stuff You Hate — it’ll help you figure out what to offload so you can focus on visibility and growth.
5. Repeat

In 6–9 months, you’ll have consistent content running on every major platform, even if you're not “techy.”

And that’s when people start saying:

“I see your gym everywhere.”

That’s what you want.

Final Thought

Most gym owners are invisible.
You don’t have to be.

You just have to show up more consistently than the next guy.

Be seen. Be remembered. Be the number one choice in your town.

That’s how you outdo your competitors.

Need Help Setting All This Up?

If you need help with your marketing and sales:

👉 Click here to check out LeadMax
📩 Or email me directly: [email protected]

We’ll build your visibility machine together.

Or if you’re ready to think bigger, check out Scale Up Like a Savage — it’s about dialing in both mindset and execution as you build momentum.

Hustle on.