How to Get Real Results from Your Facebook Stories

Last week, we talked about Instagram —specifically how to use it to boost your gym’s visibility and attract more leads.

Today, we’re shifting gears to Facebook—but not the usual kind of post.

We’re talking about Facebook Stories—an often-overlooked traffic generator that’s fast, attention-grabbing, and surprisingly powerful for local businesses like yours.

Why Facebook Stories Matter

_{Image courtesy of TechCrunch}

Just look at the numbers. Facebook Stories may not lead the pack, but with 150 million daily active users, they’re still a massive opportunity—especially when paired with Instagram and WhatsApp Stories. That’s a ton of eyeballs you could be getting on your gym’s brand and offers.

No doubt, Facebook Stories have a huge daily active audience and it would be a waste not to dive in on this great marketing tool.

So why are Stories so popular?

Because they combine two powerful ingredients:
VIDEO + STORYTELLING.

3 Simple Tips to Get Better Results from Facebook Stories

1. Show the Real You

   Use behind-the-scenes content from your gym. Show warmups, sparring clips, quick tips from coaches, or even funny moments with your team.
   Make it feel casual, authentic, and engaging—like something your audience would want to watch on their break.

2. Make It Pop

   Add emojis, GIFs, polls, stickers, or fun text effects. These aren’t just for looks—they help increase engagement and keep viewers watching until the end.

3. Tag and Boost Your Reach

   Always tag your location and/or city in your Stories.
   This simple move can significantly increase your organic reach, putting your story in front of more local users.

Bonus: Use Call-to-Action Buttons

Here’s a big difference between Facebook and Instagram Stories:
Facebook lets you add interactive buttons to your Stories if you're posting from a Page.

These include:

• Book Now

• Call Now

• Learn More

• Get Directions

• And more…

These CTA buttons give your audience a frictionless way to connect, buy, or book—right from your story. It’s a simple way to turn viewers into leads and leads into members.

FAQs

“How do I start creating Facebook Stories?”
Start with your phone! You can post stories directly from the Meta Business Suite app or Facebook Page.
Here’s an additional and really helpful guide for you to read to get started with Facebook Stories.

“How often should I post?”
Aim for at least 1–2 stories a day. Think of it like checking in with your audience, not selling to them every time.

“When’s the best time to post?”
Test different times, but mornings (7–9 AM) and evenings (7–9 PM) tend to work well—when people are waking up or winding down and checking their phones.

Final Thoughts

Facebook Stories are fast, easy, and free. Most importantly—they work.

Use them consistently, keep them engaging, and make use of every tool Facebook gives you (like CTA buttons) to drive traffic and conversions.

You're closer to your goals today than you were yesterday—keep showing up.

If you need help building a marketing plan that fills your gym, I’m here.

👉 www.combatbusinesssuccess.com

Cheers!

Paul Halme | Combat Business