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Don't Miss the Boat on Instagram!

blog May 12, 2025

Don't miss the Instagram boat… unless you don’t want more traffic! ๐Ÿค‘๐Ÿค‘๐Ÿค‘

Instagram is no longer just a place for influencers and lifestyle brands. It’s a powerful engine for local business growth—and if you’re not using it, you’re leaving attention (and money) on the table.

As more businesses shift away from relying solely on Facebook, Instagram has become the platform of choice for expanding reach, building brand awareness, and getting local leads—without breaking the bank on ads.

๐Ÿ‘‰ Need help getting started? [Check out my proven tips to grow on Instagram here.]

Why Instagram Matters for Local Business

Instagram is owned by Meta (Facebook’s parent company), and it’s where a ton of organic growth is happening right now. With 1 billion monthly active users and some of the highest engagement rates across all platforms, it’s the perfect place to build a real audience—especially for local brands.

The best part? You can use features like:

  • ๐Ÿ“ Location tags in Stories and Posts to appear in local feeds

  • ๐Ÿท๏ธ Hashtags relevant to your niche and area

  • ๐Ÿ” Content repurposing from your classes, events, or student success stories

These strategies help position your business as a known name in your city or town. Better yet, unlike Facebook, you don’t have to pay to show up locally—Instagram gives you organic visibility for free.

How to Win on Instagram

Here’s the simple plan:

  1. Post consistently with quality, engaging content (behind-the-scenes, student progress, class clips, etc.)

  2. Use location tags and niche hashtags to tap into the local audience

  3. Delegate posting to an intern, staff member, or even a tech-savvy student or family member

  4. Amplify your results with Instagram ads once you get traction—start small and scale up

You don’t need to go viral. You just need to show up consistently and connect with your community.

Bonus Tip: Don’t Put All Your Eggs in One Platform

While Instagram is ๐Ÿ”ฅ right now, your marketing plan shouldn’t rely on one platform. Make sure you’ve got:

  • โœ… A solid Google presence

  • โœ… Google Ads and reviews working for you

  • โœ… YouTube content (even short videos go a long way)

  • โœ… Facebook + Instagram working together

The goal is omnipresence. You want to show up wherever your ideal clients are scrolling, searching, or watching.


Get On Instagram—Before Your Competitors Do

Don’t wait. Get your Instagram dialed in today. If you're stuck or not sure what to post, I can help.

Visit www.combatbusinesssuccess.com to get started.

Let’s build your brand and book more clients—together.

Stay focused. Keep showing up.

– Paul Halme | Combat Business Success