Are you growing your page engagement?

We talked about this at the beginning of the year — one of the biggest levers you can pull in your business is building your page engagement.

Not just followers.

Engagement.

There’s a difference.

Are You Tracking It?

You need to be tracking:

• How much your page is growing

• How much engagement you're getting

• Which posts are performing best

• What format is working (video? images? text?)

• What topics are getting comments and shares

If you’re not measuring it, you’re guessing.

And guessing is expensive.

Go into your Facebook Page Insights. Look at the data. Export it to a spreadsheet if you need to. Track your KPIs weekly.

It’s not complicated.

But it does require intention.

Why This Matters So Much

As your engagement grows, a few powerful things happen:

• Your ad costs go down.

• Your organic reach goes up.

• Your warm audience grows.

• Your retargeting becomes stronger.

And if you’re working with a small budget, this becomes even more important.

Because now you’re running ads to people who already know you.

That’s cheaper.
That converts better.
That scales smarter.

Do More of What Works

This isn’t rocket science.

Look at what’s working… and do more of that.

If video is outperforming static posts — lean into video.
If a certain topic sparks comments — double down on it.
If personal stories get more traction — tell more of them.

The data tells you exactly what your audience wants.

Most people just don’t look at it.

Build a Retargeting Engine

When someone engages with your page, they’ve raised their hand.

That’s interest.

Now you can:

• Retarget them with offers

• Give them value-driven content

• Position yourself as the expert

• Build trust over time

Engagement builds audiences.

Audiences build opportunities.

Opportunities build revenue.

But it starts with paying attention to the numbers.

Read Your Analytics. Use Them.

Stop posting blindly.

Use the data.
Study the insights.
Adjust your content strategy accordingly.

If you do this consistently, especially with a limited ad budget, you’ll outperform people spending way more than you.

Because you’re being strategic.

Talk to your audience.
Engage with them.
Position yourself as the brand, service, or consultant they need.

Get out there. Keep crushing it. Have a great week.

If you’re needing help with your marketing and sales, click the link below or email us at combatbusinessteam@gmail.com .

I’m here to help.

Cheers,

Paul Halme
Combat Business